
Client
B&O
Year
2021
Service
Motion
Digital
Print
About
SLM Studio’s Caringkind campaign for B&O deeply explores the role of sound in the lives of those affected by dementia. Through a heartfelt documentary short, we follow three couples as they navigate the challenges of caring for a family member with dementia. The film highlights the powerful connection between sound and memory, showing how familiar sounds—whether it’s a favorite song, a voice, or everyday noises—can trigger lost memories and help restore emotional bonds. Caringkind emphasizes B&O’s dedication to using sound not just for entertainment, but as a tool for healing, offering moments of recognition and comfort for those living with dementia and their families.







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