Death is a natural part of life, yet we struggle to talk about it. Facing Death with Compassion is a campaign that challenges this taboo by creating a safe and engaging space for conversations about grief. Through a playful yet thought-provoking visual identity, the campaign encourages people to support children and young people who have lost a loved one. The initiative spans print and outdoor ads, film, animated web banners, and an interactive Facebook platform designed to make it easier to talk about loss.