SLM Studio brought new energy to REKOM with a bold rebrand rooted in clarity and confidence. The update included a refined typeface, a vibrant and modern color palette, and a simplified logo — all working together to reflect the dynamic spirit of nightlife. The new tagline, Raise the bar, captures REKOM’s ambition and sets the tone for both internal culture and customer experience. To support the rebrand, SLM Studio also developed five employer branding films, spotlighting the people behind the party and reinforcing REKOM as a workplace that values drive, energy, and community.